Case Studies

The analysis, and the decision it drove

Each study walks through a real question end to end — how it was framed, what the data said, and the call the team made because of it.

Early-warning system for customer churn

Built a signal that flagged at-risk accounts 6 weeks before churn, giving the retention team time to act.

A headline-flat A/B test hid a strong segment effect. The real story was in the cuts.

Replaced gut-feel staffing with a forecast that ops trusts — because they could see the why.